Tourisk Inc. and Wild International 2006
The Tourist Desiderata has been prepared by Margo Manning and Ted Manning of Tourisk Inc. and Carolyn Wild of Wild International as a stimulus for tourists and destinations to think about what tourists want, and what hosts need to consider. It is provided both in poetic and bureaucratic language, as tourism is not just an industry, but one which deals inherently in images and experiences.
Based on research and consultations in more than 60 countries, this compilation was begun based on work associated with the resurrection of tourism around the Black Sea in the early 1990s, and expanded through workshops and observations regarding tourism in new and mature destinations in Latin America, the Caribbean, South and East Asia, Africa, Australasia and North America. What is clear is that without a number of basics in place, communities and destinations can neither attract tourism nor maintain and sustain it. The practical form of the list is divided into two categories:
- Essentials – which must be in place for any tourism to come.
- Desirables – which contribute to the ability of destinations to retain tourism and build upon it.
The included list takes the desiderata one step further – in what is essentially an applied tool which can help destinations to determine how they fare relative to the Desiderata.